La Casita Restaurant Matchbook, Hollywood, ca. 1960s

Some of the first restaurants in Los Angeles include La Casita Restaurant in Hollywood circa 1960s. It was a Salvadoran and Mexican restaurant at 6611 Hollywood Blvd. Hollywood, CA. Promotional matchbook from La Casita served both a practical and advertising function and provide evidence of the presence and growth of Central American-based businesses in Southern California.